Role Title: Marketing Manager

Role Type: Senior Level

Department: Marketing
Reports to: The Director – Institutional Development
Location: IBSUniversity & IBS College of TVET
Employment Type: Full-Time

Organizational Context:

The Institute of Business Studies (IBS), from its’ humble beginning in 1987 as an arm of Nades & Associates primarily providing revision classes for the needs of Papua New Guinea Institute of Accountants (now CPA PNG), has evolved into a private University level Institution over the last 38 years. Today we are one of the largest business schools in the country and off degree programmes in the fields of Accounting & Finance, Business & Management, Economics & Development Studies and Information Technology. We also continue to provide study pathways for grade 10 & 12 school leavers including industry accreditations for those seasoned professionals who want to get certified in their field.

Our success is the fruits of our dedicated team committed to making a difference in Papua New Guinea, through their efforts to help educate current and futures citizens on Papua New Guinea.

A Career with Us:

At IBS we believe that everyone has been gifted with natural talents and learnt skills. Our recruitment process is designed to help candidates understand this and enable us to better match you with a role that you will not only be able to do but enjoy doing. Career progression is also important to us and believes that each employee should be at the driving seat of their career progression - this means your manager will discuss with you where you want to be in the future and be more of a coach for you in terms of giving you feedback on areas you need to work on to be your best and achieve your goals. We also have a lot of staff events that enable us to celebrate as a team and give recognition where it's due.

Job Purpose

The Marketing Manager is responsible for leading and managing all marketing, branding, promotions, recruitment support, call center operations, and stakeholder engagement across IBSUniversity, IBS College of TVET, IBS Centre of Excellence, the Research Division, and the Career Development Centre.

The role drives student enrolments, strengthens the IBS brand, builds strong school and industry partnerships, and ensures coordinated communication across all IBS business arms.

Key Responsibilities

Strategic Marketing & Branding

• Develop and execute annual marketing strategies aligned with IBS’s goals.
• Lead brand positioning and ensure consistent branding across all IBS entities.
• Oversee all advertising campaigns, promotional activities, and media engagements.

Conduct market research and track competitor trends to inform strategy.

Student Recruitment Support

• Implement comprehensive recruitment campaigns for all programs.
• Coordinate closely with the Call Centre, Enrolment Team, and Academic Schools to support lead conversion.
• Lead Open Days, Roadshows, Career Fairs, and School Awareness events.

Call Centre Leadership & Customer Engagement

• Manage and supervise the Call Centre team to ensure high-quality enquiry handling.
• Set call handling standards (speed, tone, conversion approach, follow-ups).
• Monitor call logs, response times, lead follow-ups, and enquiry conversion rates.
• Develop call scripts, FAQs, and customer service guidelines.
• Ensure daily, weekly, and monthly reporting from the Call Centre to track lead generation and conversion performance.
• Coach call center staff on customer service excellence and enrolment messaging.

Partnership & MOA Development

• Lead MOA signings with secondary schools in NCD, Central, and provincial areas.
• Maintain strong relationships with principals, career advisers, and education leaders.
• Conduct partner school outreach activities, including workshops and career sessions.

Digital Marketing & Social Media

• Oversee social media strategy and content creation (Facebook, LinkedIn, Instagram, YouTube).
• Manage online enquiry responses and ensure customer-friendly engagement.
• Track digital analytics (leads, reach, engagement, conversion) and improve ROI.

Marketing Team Leadership

• Provide direction, coaching, and performance management for all marketing staff and call center officers.
• Set monthly KPIs and targets for marketing and call center teams.
• Facilitate ongoing training for digital marketing, branding, and customer service skills.

Stakeholder Engagement & Community Relations

• Represent IBS in community events, education expos, and corporate networking.
• Strengthen IBS visibility through CSR programs and community outreach.
• Build productive partnerships with churches, NGOs, businesses, and local leaders.

Support to IBS Business Arms

• Deliver tailored marketing and branding support to:
  • IBSUniversity – academic programs and Schools
  • IBS College of TVET – certificate & diploma programs
  • IBS Centre of Excellence – corporate training, workshops & team building
  • Research Division – publications, conferences & awareness activities
  • Career Development Centre – student employability, employer partnerships

Reporting & Performance Management

• Monthly marketing and call center performance reports.
• Maintain updated databases for leads, conversions, partner schools, and industry stakeholders.
• Ensure proper use of marketing and call center budgets.

Key Deliverables

• Annual Marketing Plan & Budget
• Monthly Enrolment Campaigns
• Operational Call Centre Dashboard & Conversion Reports
• Digital Marketing & Social Media Analytics
• Signed MOAs with Secondary Schools
• Updated Marketing Collateral
• High community visibility and strong stakeholder networks

Qualifications & Experience

Minimum Requirements

• Bachelor’s degree in marketing, Communication, Business, or related field.
• Experience: 8 + years of marketing experience including minimum 3 years in a Managerial role and team leadership.
• Strong experience in customer service, call center management, or sales.
• Demonstrated experience in digital marketing and branding.

Desirable

• Experience in education sector marketing.
• Knowledge of the PNG education landscape.
• Experience in public speaking or community outreach.

Skills & Competencies

Technical Skills

• Marketing strategy & execution
• Call center operations management
• Digital marketing & social media
• Event management
• Market research & data interpretation
• Stakeholder engagement

Soft Skills

• Excellent communication and customer service
• Leadership and people management
• Creative problem-solving
• Cultural awareness
• Strong organizational ability

Personal Attributes

• Confident, professional, and people-oriented
• High integrity and work ethic
• Passionate about youth development and education
• Adaptable and able to travel as required
• Committed ambassador of the IBS brand