Marketing Analyst
Advertised: 19 December 2025
IBSUniversity
Education and Training, Marketing | National Capital District
Position Title: Marketing Analyst
Level: Mid-Level (3–7 Years’ Experience)
Location: Mt Eriama, 11 Mile Campus, Sogeri Road
Reports to: Marketing Manager
Role Overview
We are seeking a results-oriented Marketing Analyst to support data-driven decision-making across our student recruitment and marketing functions. This role will play a critical part in analyzing market trends, measuring campaign performance, and providing actionable insights to strengthen recruitment strategies.
Key Responsibilities
- Collect, analyze, and interpret data on student enrollment trends, market demand, and competitor activities
- Track and report on the performance of marketing campaigns and conversion funnels (inquiries → applications → enrolment)
- Prepare and present monthly KPI reports and dashboards for management
- Use analytics tools to measure website traffic, campaign ROI, and social media performance
- Provide data-driven insights and recommendations to improve recruitment and marketing effectiveness
- Maintain dashboards and support academic and marketing performance reporting
Qualifications & Experience
- Bachelor’s degree in Statistics, Marketing Analytics, Business Analytics, or a related field
- 3–7 years’ experience in market research, data analysis, or marketing analytics
- Strong analytical skills with proficiency in Excel and BI tools
- Experience using analytics platforms such as Google Analytics and social media analytics tools
- Ability to translate complex data into clear, meaningful insights for non-technical stakeholders
Why Join Us
- Opportunity to influence strategic recruitment and marketing decisions
- Work in a collaborative and dynamic educational environment
- Contribute directly to institutional growth and performance
How to Apply
Interested candidates should submit their CV and a cover letter to:
[email protected] or [email protected]
Closing Date: 19th January 2026
More information
Job ID: #25437
Industry: Education and Training, Marketing
Location: National Capital District, Papua New Guinea
Company: IBSUniversity
Company Description: The Institute of Business Studies (IBS), from its’ humble beginning in 1987 as an arm of Nades & Associates primarily providing revision classes for the needs of Papua New Guinea Institute of Accountants (now CPA PNG), has evolved into a private University level Institution over the last 38 years. Today we are in one of the largest business schools in the country and off degree programmes in the fields of Accounting & Finance, Business & Management, Economics & Development Studies and Information Technology. We also continue to provide study pathways for grade 10 & 12 school leavers including industry accreditations for those seasoned professionals who want to get certified in their field. Our success is the fruits of our dedicated team committed to making a difference in Papua New Guinea, through their efforts to help educate current and future citizens on Papua New Guinea.
Company Website: https://ibsu.ac.pg
Source: www.pngworkforce.com