Advertised: 16 July 2025
SP Brewery Ltd
Executive, Sales | Morobe
SP Brewery Ltd

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Position Vacant: Sales Representative - Off Trade

Function: Sales

Location: Lae

We have an immediate requirement for a Sales Representative – Off Trade in Lae, reporting to the Sales Off Trade Metro Manager.

Main duties include:

  • Actively support and participate in the development of field sales merchandising through formalized initiatives and mentoring.
  • Identify business opportunities and potentials for company products by implementing aggressive trade channels, promotion plans, and campaigns across assigned product ranges.
  • Ensure to increase sales volumes by making sure that the full range of company products are available at all outlets.
  • Identify product ranges and points of execution gaps across outlets and negotiate with business owners and or managers to achieve Excellent Outlet Execution (EOE) and Picture of Success (PICOS) requirements.
  • Develop and implement sales budgets, monitor sales performance across all major accounts and categories, and foster relationships with key accounts principals and key personnel.
  • Evaluate and report all changes that affect the company’s operations such as trade and competitors’ activities to ensure that the company maintains awareness of the situation.
  • Ensure that set volume targets by product types are sold within the prescribed time limits and contribute to total area achievement.
  • Ensure to reduce higher credit exposure from credit customers by following customer service procedures and maintain at the desired level.
  • Ensure the account is fully stocked with all pack types, avoid any stock out and actively implement the First-In-First-Out (FIFO) concept.
  • Conduct monthly audits on Recommended Retail Price (RRP) and Realized Wholesale Price (RWP) to avoid being overpriced to share product display by sales percentage.
  • Ensure to maintain 90% of brand presence in all outlets.
  • Ensure all SPB refrigerators are stocked up with all SPB products only.
  • Ensure all information on the Credit Review Committee (CRC) is updated monthly.
  • Strive to exceed the empty bottle refund rate by working closer with outlets and bottle buyers.
  • Conduct monthly reviews of all accounts.

Qualifications and Experience:

  • Current class 3 or 6 driver’s license – DO NOT APPLY IF YOU DO NOT HAVE A CURRENT LICENCE.
  • Must have a Diploma or degree in Business Management or relevant with experience in sales is considered essential.
  • Strong communication and planning skills.
  • Ability to adapt to change or challenge.
  • Will possess and demonstrate the right attitude/traits and is willing to develop him/herself.
  • Career-minded, one who aspires to develop a career.
  • Possess a strong work ethic.
  • Recent Police clearance certificate.

HOW TO APPLY:

Please submit your application to the link provided HERE.

Screening applies to all applications received. ONLY shortlisted candidates will be contacted.

Application deadline: Wednesday 30th July 2025.



To Apply

To apply, email your CV and other relevant documentation to [email protected]. Please include the Job ID "#24080" in the email's subject to ensure your application is processed.


More information

Job ID: #24080

Industry: Executive, Sales

Location: Morobe, Papua New Guinea

Company: SP Brewery Ltd

Company Description: For over sixty years, SP Brewery has produced PNG favourite beers SP Lager, South Pacific Export and SP Gold, along with newcomers, Niugini Ice and Johnny Arrow Cider. As the country leading manufacturer, we employ over 300 employees who are involved in the brewing, marketing and distribution of our internationally acclaimed products.

Source: www.pngworkforce.com

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