Advertised: 16 July 2025
SP Brewery Ltd
Sales | Morobe
SP Brewery Ltd

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Position Vacant: Sales Representative – Retail Key Accounts & On Trade

Function: Sales

Location: Lae

We have an immediate requirement for a Sales Representative – Retail Key Accounts & On Trade in Lae, reporting to the Retail Key Accounts & On-Trade Manager.

Main duties include:

  • Demonstrate a preventative and proactive behavior towards safety and ensure adherence to all safety policies and procedures.
  • Ensure all safety audits are completed and fall within acceptable guidelines.
  • Ensure all customers consistently carry the full SPB portfolio of products. Identify product ranging and points of execution gaps across outlets and negotiate with business owners and or managers to achieve picture of success standards.
  • Monitor sales performance across all outlets and categories and foster relationships with business owners, management or key personnel to ensure sales volumes are maximized and that SPB products are served according to company presentation and quality guidelines.
  • Ensure proper execution of customized promotions and local ground activities with post evaluation results.
  • Ensure that New Product Development (NPD) and Net-Numeric Distribution (NND) company objectives are met.
  • Ensure that recommended retail pricing is compliant and in line with SPB indexed pricing guidelines.
  • Actively ensure that account is fully stocked with all relevant brand or pack types and manage the proper rotation of stock throughout warehouse and fridges using First-In First Out (FIFO) guidelines.
  • Monitor freshness across outlets and ensure that preventative plans and measures are in place to avoid issues.
  • Ensure that all sales reporting tasks are completed and submitted on time.
  • Develop outlet specific customer volume driving activities where required to enhance trade standards, sales and customers relationships.
  • Manage all Trade Marketing point of sale management (POSM) requirements for outlets in conjunction Marketing.
  • Provide market intelligence on competitor activities and threats to trading and submit detailed reports and evidence through to management.
  • Ensure the timely collection of payments from credit customers and take responsibility in proactively following up on accounts falling into arrears.
  • Strive to exceed empty bottle refund rate by working closer with outlets and bottle buyers.
  • Take responsibility for attending SPB supported functions and events where required to drive brand or product awareness.
  • Ensure Sale Representatives gain ‘off take’ data for every outlet visited.
  • Complete all data collection requirements on each sales call including the updating of outlet information relating to customer contact detail, channel, segment, product and pricing information for SPB, competitor information, cold drink equipment detail, stock counts and promotion.
  • Ensure timely delivery of reports to respective stakeholders.
  • Co-ordinate information collection and processing with respective stakeholders as required.
  • Complete and submit all Trade Incentives Program data SP Club data on time to head office each month.
  • Ensure the company’s Cold Beer Equimpment (CBE) assets are utilized effectively by having the correct equipment in each outlet to maximize sales of cold beer.
  • In conjunction and liaison with the Trade Services Manager coordinate requirements for repairs of CBE and ensure preventative maintenance work is completed.
  • Plan all forward CBE requirements by brand or model to meet assigned territory requirements.
  • Plan all forward store requirements by type to meet assigned territory needs.
  • Ensure that Trade Services department completes all sanitation requirements for draught beer equipment.

Qualification and Experience:

  • Current class 3/6 driver’s license – DO NOT APPLY IF YOU DO NOT HAVE A CURRENT LICENCE.
  • Diploma or degree in Business Management or relevant with experience in Sales may be necessary.
  • Strong communication and planning skills.
  • Ability to adapt to change or challenge.
  • Possess and demonstrate the right attitude and is willing to develop him or herself.
  • Ambitious with a focus on career development and progress.
  • Possess a strong work ethic.
  • Must have a recent Police clearance report.

HOW TO APPLY:

Please submit your application to the link provided HERE to apply.

Screening applies to all applications received.

ONLY shortlisted candidates will be contacted.

Application deadline: Wednesday 30th July 2025.



To Apply

To apply, email your CV and other relevant documentation to [email protected]. Please include the Job ID "#24081" in the email's subject to ensure your application is processed.


More information

Job ID: #24081

Industry: Sales

Location: Morobe, Papua New Guinea

Company: SP Brewery Ltd

Company Description: For over sixty years, SP Brewery has produced PNG favourite beers SP Lager, South Pacific Export and SP Gold, along with newcomers, Niugini Ice and Johnny Arrow Cider. As the country leading manufacturer, we employ over 300 employees who are involved in the brewing, marketing and distribution of our internationally acclaimed products.

Source: www.pngworkforce.com

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